- SEO OPTIMAL SITE
Search engine optimization (SEO) is vital to business since 80% of a website’s traffic begins with a search query.
Every individual page should have a single targeted keyword that you want it to rank for. The keyword should appear on the page URL, alternative text for images, tags, titles, and body copy.
Include links within your website to point to main product pages or blog posts. To keep your blog relevant and fresh for SEO, post regularly and ensure your website is mobile friendly, aesthetically pleasing, and concisely informs viewers about your business.
This will help your site with Google indexing and improve your brand visibility substantially.
2. Explore Non-traditional/Non-mainstream Advertisement Methods
Cannabis brands face many restrictions when it comes to mainstream advertising through Facebook or Google. The non-traditional alternatives cannabis businesses must go for are a little harder to find, but worth it for the sake of engaging customers.
Position your brand in front of potential clients. Meet medical doctors in person to educate them about your brand rather than an impersonal brochure. Find opportunities to be hosted on cannabis podcasts or mainstream radio shows to discuss your products or services. Take every chance you can to participate in trade shows or health and wellness fairs. “
Create, advertise, and host educational events and speaker panels that are important to the cannabis community.” Host your brand on digital ads on industry websites.
The Mobile phone solution
The solution to fostering customer loyalty is sending friendly updates, coupons, and product photos via text is a quick and compliant way to push content directly to your customers and stay on top in the sea of competitors. Also, using direct SMS services can record responses and re-target campaigns based on their loyal customers and unique shopping preferences.
3. Create Accurate & Compelling Content to Engage & Educate
Since there are opposing and misleading news about the cannabis industry, it is important as a brand to not only market your product, but to be a source of education to the public about cannabis. Your content and marketing is the tool that will gain the attention to your brand.
Focus on your brand, values, and your company can help transform your customers. Then make them feel it.
Some creative ways to engage include crafting a simple blog about something you are passionate about in your community, hosting a Facebook video tour of areas within your provisioning center, sharing photos of your friendly budtenders with a quick biography, or providing your own response to emerging news and research on your social media. These things that show you’re ready to work with, engage, and be a part of people’s lifestyle and that attitude can get potential customers to pay attention to your brand.
When you can project an engaging and educational image via your marketing, naysayers will be able to see that your business is legitimate and that there’s nothing nefarious going on in what you’re offering your community.
When it comes to the cannabis industry, which means there is room to innovate. Cannabis consumers tend to also be open-minded and creative people.
Have fun. Don’t think you have to do what everyone else is doing. Take risks. Experiment and make mistakes.
You are on the forefront of an entirely new industry and have the potential to make new trends rather than follow them.
Full circle – have a physical presence and regain their attention online. But don’t forget to give back
So think different. Think new. Think forward.