Traffic Roots’ proprietary ad platform utilizes deep data insights and unique GEO targeting to provide you with the most efficient return on your ad spend. Our data platform allows you to draw multiple polygons around locations, and go back in time up to twelve months to identify foot traffic at that location. Once you have that information, we’ll work with you to generate an audience from that data, then remarket to them. We can also reverse engineer interests to create ad audiences based on demographic data, pull data based on ZIP codes, CRM databases — the possibilities are almost endless.
You can even run recurring reports to get new audience data, and use that to refresh your marketing campaigns. Our technology quantifies lifestyle affinities for unparalleled audience insights.
Please note that this data platform is only available to our internal media team and managed service clients. Our self-service option allows you to choose the products that you want to promote, and allows publishers to choose which ad categories they want to include on their site. Traffic percentages change in real-time. Advanced targeting options allow you to whitelist sites, countries, states, platforms, and counties to whitelist. If a user has previously purchased a product from you, you can add them to a negative retargeting list so that they do not see your ads for that product, thereby reducing wasted ad spend.
We are constantly evolving our technology platform to stay at the forefront of the ad industry. Contact us to learn more, or to schedule a demo.