Our Roots Run Deep

About Traffic Roots

“With everything we do, we believe in empowering underserved markets.

We believe in underestimated leaders.

The way we empower underserved markets is by continually enhancing our advertising technology to support highly regulated industries and the agencies representing them. Your general campaigns now live side by side with those brands that most programmatic shun. One world, one ecosystem, one platform.

We serve underestimated leaders by giving them robust tools to grow their business. Our products offer fair pricing without monthly fees or contracts, are easy to use and transparent.”¬†

Our leadership team is as strong and nimble as the core of our technology.

Christian Valdez

Christian Valdez

Chief Executive Officer

Kendra EJ Woodruff

Kendra EJ Woodruff

Chief Revenue Officer

Cary White

Cary White

Chief Technical Officer

Ed Rodriguez

Ed Rodriguez

Director of Operations

Justin Michael

Justin Michael

Tech & Ops Advisor

Andrea Bales

Andrea Bales

Ad Ops Manager

DSP Features

Agency Sub Accounts

Individual wallets to keep your finances and campaigns organized.

Look-alike Audiences

Use our GeoFence audiences to create look-alike 

Live Reporting

We don’t cloak our ad placement. Fast and easy optimization.

Ad Formats

Traffic Roots offers static banners, GIF, Video & Native


General, cannabis, CBD, political, medical trials, cryptocurrency, online sports betting and more!

Flat Rate Data

Unlimited demographic targeting per campaign, one flat CPM price

Social Extension Audiences

Expand your audience to those who your target spends the most time with in real life

1st Party Data

CRM, customer list, physical address, MAIDs, IPs… ingest your data and run your campaigns

Can we grow together?

We want to hear more about you!