Traffic Roots Audience Pixel

BLog

Industry News & Learning

Agency News

Generate Results With Video Advertising and Content

Generate Results With Video Advertising and Content

Fact: Video Ads Create Results Marketing professionals consistently trust in video content and its potential to increase engagement and build brand loyalty.  Over 85% of marketers utilize video as an effective marketing tool and now you can utilize it on our platform...

read more
What are the Benefits of a CPM Pricing Model?

What are the Benefits of a CPM Pricing Model?

CPM Model vs CPC Marketing budgets are being spread thin due to expensive marketing avenues for brands. The question is: "Where are your marketing dollars being spent and how are they being tracked?" Managing an efficient marketing budget to meet you goals is crucial....

read more

Cannabis & CBD

What is Delta 8?

What is Delta 8?

Let's Talk THC to Better Understand it's Cousin, Delta 8   Your average cannabis consumer may not be aware of the molecular structure of the plant and what are the chemical reactions happening. However, consumers continue to become more educated. It’s up to...

read more
Cannabis Advertising Guidelines

Cannabis Advertising Guidelines

Cannabis Advertising Compliance Staying compliant and safe is a big deal in the Cannabis industry. We have seen many brands get shut down for putting out false messages or just simply not knowing what they can and can’t do. Fortunately, we have seen it all and we can...

read more
How To Stay Safe With Age Gating

How To Stay Safe With Age Gating

AGE GATE ADVERTISING Marketing guidelines and laws are imperative in this industry and continue to change consistently. The key to staying safe is establishing avenues that are able to verify digital traffic.  As we all know, when marketing adult products like...

read more

Strategy

Holiday Digital Marketing Tips

Holiday Digital Marketing Tips

Holiday Marketing We know you keep hearing how important holiday sales are and how you have to stay out in front of your clients to continue to drive awareness for your brand. So why aren’t you listening? Did you think this was going to be a nicer blog? The truth is...

read more
Lookalike Audiences to Increase Sales and ROAS

Lookalike Audiences to Increase Sales and ROAS

Finding your audience is the most important goal for marketers and it is always an ongoing journey. Marketers are consistently prospecting for new users and continuing to build from retargeting campaigns to re-engage existing users. In order to continue building that...

read more
How To Track Advertising Attribution and Sales

How To Track Advertising Attribution and Sales

Advertising Attributions - Conversion Tracking Benefits Chief Marketing Officers are constantly pressured to provide results through their marketing strategies. Those of us that understand marketing as a whole, understand that success is measured in many ways....

read more

DSP Features

Mobile Advertising

Mobile Advertising

Advertising technology has evolved in the last few years, especially in programmatic. Mobile advertising is the buzzword of the day. 92% of all online activity is preformed from a mobile device. If you’re not running mobile specific ads, optimized for these devices...

read more
Video Ads

Video Ads

Video is king! Content was King until we saw metrics start singing and dancing when that content was animated. But how can you make it king of your advertising and marketing strategy? Let’s look at what’s working and get to the “why,” of its place in your media buying...

read more

Ad Tech

5 Seconds to a Click and Conversion

5 Seconds to a Click and Conversion

Clickbait: What is that? I can’t believe you just clicked on that. What were you thinking?? Yes, that’s where this blog is going, it is time to be honest and really dig in. The truth of the matter is that no matter who you are that first line did something for you. It...

read more
Create Amazing Results With Competitor Data

Create Amazing Results With Competitor Data

GeoFence Advertising Target Your Direct Competitors Using GeoConquesting Establishing your marketing strategy and target audience can be difficult when you are starting at square one. It is hard to know who is going to be most interested in your products. Not only...

read more
Let’s Engage in a Retargeting Strategy!

Let’s Engage in a Retargeting Strategy!

Traffic Roots is thrilled to announce the release of our new Retargeting feature! By using this feature in the Traffic Roots demand side platform (DSP) you can optimize your digital advertising strategy to reach a specific segment of your potential customers: Clients...

read more

Let’s Get You Noticed!

Ready To Get Started?