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Agency News

What are the Benefits of a CPM Pricing Model?

What are the Benefits of a CPM Pricing Model?

CPM Model vs CPC Marketing budgets are being spread thin due to expensive marketing avenues for brands. The question is: "Where are your marketing dollars being spent and how are they being tracked?" Managing an efficient marketing budget to meet you goals is crucial....

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7 Important Digital Skills All Marketers Should Master In 2017

7 Important Digital Skills All Marketers Should Master In 2017

Marketing isn’t what it was 10 years ago (or even 5), with all the advancements of technology and data the past few years have brought. According to HubSpot, half of all new marketing hires will require technical skills. Here are some that will probably be on that...

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Learning

Let’s Engage in a Retargeting Strategy!

Let’s Engage in a Retargeting Strategy!

Traffic Roots is thrilled to announce the release of our new Retargeting feature! By using this feature, you can optimize your digital advertising strategy to reach a specific segment of your potential customers -- clients that visited your site before. This means...

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Cannabis & CBD

Cannabis Advertising Guidelines

Cannabis Advertising Guidelines

Cannabis Advertising Compliance Staying compliant and safe is a big deal in the Cannabis industry. We have seen many brands get shut down for putting out false messages or just simply not knowing what they can and can’t do. Fortunately, we have seen it all and we can...

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How To Stay Safe With Age Gating

How To Stay Safe With Age Gating

AGE GATE ADVERTISING Marketing guidelines and laws are imperative in this industry and continue to change consistently. The key to staying safe is establishing avenues that are able to verify digital traffic.  As we all know, when marketing adult products like...

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MJBiz Daily Digital Advertising

MJBiz Daily Digital Advertising

MJBiz Daily Advertising with Traffic Roots! Announcing our Newest Publisher: Display your cannabis and CBD brands and ancillary services on MJBiz Daily, Hemp Biz Daily, MJBiz Magazine and Marijuana Business Daily International. Reach tens of millions of monthly...

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Optimization

Let’s Engage in a Retargeting Strategy!

Let’s Engage in a Retargeting Strategy!

Traffic Roots is thrilled to announce the release of our new Retargeting feature! By using this feature, you can optimize your digital advertising strategy to reach a specific segment of your potential customers -- clients that visited your site before. This means...

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4 Marketing Strategies for Your Cannabis Brand

4 Marketing Strategies for Your Cannabis Brand

SEO OPTIMAL SITE Search engine optimization (SEO) is vital to business since 80% of a website’s traffic begins with a search query. Every individual page should have a single targeted keyword that you want it to rank for. The keyword should appear on the page URL,...

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Strategy

Create Amazing Results With Competitor Data

Create Amazing Results With Competitor Data

GeoFence Advertising Target Your Direct Competitors Using GeoConquesting Establishing your marketing strategy and target audience can be difficult when you are starting at square one. It is hard to know who is going to be most interested in your products. Not only...

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Why CBD Marketing Strategies aren’t working

Why CBD Marketing Strategies aren’t working

The CBD industry has no shortage of experts that know CBD inside and out. From distillate to terpenes and every single moving piece around the compounds of CBD. As much as I appreciate their expertise, I have found that the most difficult issue for experts is finding...

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Let’s Engage in a Retargeting Strategy!

Let’s Engage in a Retargeting Strategy!

Traffic Roots is thrilled to announce the release of our new Retargeting feature! By using this feature, you can optimize your digital advertising strategy to reach a specific segment of your potential customers -- clients that visited your site before. This means...

read more

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