The Traffic Roots Blog

Digital Advertising tips, tricks, and all of the latest news!

Dispensary Marketing Series: Geo-Targeting and Retargeting

Dispensary owners can agree; wasting money is never fun. If you're looking to scale, every dollar wasted on unsuccessful marketing efforts can inhibit growth. Unfortunately, too many businesses waste money on ineffective marketing. Traffic Roots understands that marketing is like fishing - sometimes you'll get skunked and other times you'll bring...

What is Delta 8?

What is THC & How Does It Relate to Delta 8? Your average cannabis consumer may not be aware of the molecular structure of the plant and what are the chemical reactions happening. However, consumers continue to become more educated. It’s up to brands to educate...

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Video Ads

Video is king! Content was King until we saw metrics start singing and dancing when that content was animated. But how can you make it king of your advertising and marketing strategy? Let’s look at what’s working and get to the “why,” of its place in your media buying...

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