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News & Updates
Black Friday & Supply Chain Issues
Black Friday is turning out to be hugely affected by the supply chain issues we are seeing worldwide. As consumers, it is difficult to comprehend what exactly is happening and why the responsibility of cost is falling on the consumer. Although we agree that supply...
Dispensary Marketing Series: Geo-Targeting and Retargeting
Dispensary owners can agree; wasting money is never fun. If you're looking to scale, every dollar wasted on unsuccessful marketing efforts can inhibit growth. Unfortunately, too many businesses waste money on ineffective marketing. Traffic Roots understands that...
Dispensary Marketing Series: Demographics and Insights
As the cannabis industry evolves, so do its retail customers. Being able to adjust marketing strategies is more important by the day, given the nature of the business. We all love our customers and I am sure you are very grateful for their continued support. But how...
Dispensary Marketing Series: Conversion Tracking & Attribution Reports
A successful marketing strategy can do wonders for your business and can create lasting revenue and growth. With the increased success of dispensaries and delivery services, we have seen a lot of marketing strategies implemented across the spectrum. But - the big...
Dispensary Marketing Series: Geo-Fencing
Every single day you see customers coming in and out of your dispensary storefront - actual foot traffic. A client walks in, speaks with your team, and makes a purchase. Once they leave, do they come back? If so, how long until their next visit? How much is their...
Dispensary Marketing Series: The Introduction
Dispensary marketing is a process that is continually evolving. With new roadblocks and hurdles in the conventional marketing space daily, we understand that it is not easy for dispensaries to reach active users effectively. Fortunately, Traffic Roots has blazed its...
Ideon Media and Traffic Roots Partnership to Help Canadian Cannabis Brands
Traffic Roots is very proud to announce our partnership with Ideon Media, one of the top agencies in Canada helping brands reach consumers that drive business. A Toronto-based digital firm that offers a wide spectrum of advertiser solutions, Ideon Media specializes in...
Mexico Decriminalizes Recreational Cannabis
This is huge... Mexico makes history today! On Monday morning the Mexican Supreme Court struck down a law that criminalized the used of recreational cannabis. Ruling was won 8-3 in favor of decriminalizing recreational cannabis. This ruling was placed in effect to...
CBD Marketing and Advertising Guide 2021
Savvy consumers are learning about the benefits of CBD and seeking solutions to a whopping tune of $18 Billion by 2025. Naturally, many entrepreneurs are attempting to leap ahead of the market by launching innovative CBD products. From the tried and true CBD tinctures...
What is Delta 8?
What is THC & How Does It Relate to Delta 8? Your average cannabis consumer may not be aware of the molecular structure of the plant and what are the chemical reactions happening. However, consumers continue to become more educated. It’s up to brands to educate...
Mobile Advertising
Advertising technology has evolved in the last few years, especially in programmatic. Mobile advertising is the buzzword of the day. 92% of all online activity is preformed from a mobile device. If you’re not running mobile specific ads, optimized for these devices...
Video Ads
Video is king! Content was King until we saw metrics start singing and dancing when that content was animated. But how can you make it king of your advertising and marketing strategy? Let’s look at what’s working and get to the “why,” of its place in your media buying...