Dispensary Advertising



Whether you are a cannabis dispensary catering to medical patients or are operating in a recreational environment, we know you are always looking to increase foot traffic to your storefront. Our proprietary ad platform allows you to do this by placing display and video ads across 160,000+ websites within the Traffic Roots cannabis marketing network. Advertise your locations, products, specials, brands, websites and more on a macro or micro level — with no advertiser or content policy restrictions. Take back the 20 minutes a day you spend nervously checking your Facebook and Google Ads accounts to see if your latest ad campaign was disapproved. Spend more time interacting with your customers and building those important relationships.

We’ve helped hundreds of dispensaries all across the United States get noticed — while complying 100% with state advertising laws. Whether you’re in California, Colorado, or any other state operating in a med/rec system, we employ display ads, video ads, along with a suite of audience building tools to help increase awareness and drive new customers into your location.

Raise Cannabis Brand Awareness & Attract New Targeted Audiences

Through our proprietary targeting abilities, we can bring new potential customers in using a variety of marketing tactics. For example, we can geo-frame customers who have visited competing dispensaries and related cannabis businesses, create a unique audience from those consumers, and directly target them with your message. 

We can also geo-frame other retail locations that a typical cannabis-savvy consumer would frequent — think smoke shops, yoga studios, natural food stores, events, concerts, etc. Quite literally, you can put your dispensary on the map to large numbers of potential customers that might not know you even exist. 

Engage Past Clients With Effective Dispensary Marketing

Our micro and macro targeting tools aren’t limited to just new customers. We can retarget your existing customers with cannabis advertising to bring them back in to your local business. These audiences can be broken out by geographic area, income, demographics, affinities, interests, and more — we’ll segment the data however you’d like, building a digital marketing campaign that complies with advertising restrictions and complements your other marketing efforts. We can even break out Look-Alike audiences from various other audiences you’ve built.

Whether you’re targeting new customers or existing ones, we can reach them almost anywhere on the internet by using display, video, native and OTT (over-the-top) ads — think ads delivered directly to viewers over the internet through streaming video services or devices, such as smart or connected TVs.

Once we’ve identified a customer acquisition strategy, we’ll target those individuals with ads that run on over 160,000 websites — anywhere on the internet.

Campaign Management & Reporting

We’re not going to disappear after you invest your cannabis marketing dollars with us — we’re here from start to finish when you need us most. We provide a variety of reporting methods in order to give you the most up to date stats on your ad campaign.

This report provides insights on where the foot traffic is coming from. Since we’re able to get additional parameters on data such as gender, interest, and age, we can then use those insights to create a look-alike audience to increase exposure. We can then turn this into an ongoing report to show increases in foot traffic across all locations.

Green sprout growing out from soil isolated on white background

Traffic Roots Helps You Grow

More and more dispensaries are looking to the internet for marketing, as it’s an effective way to reach a wider audience. While this is a relatively new space, there are a multitude of methods that can be used to market your cannabis business through various advertising platforms. No matter your location, we provide you prime placements on thousands of mainstream websites.

We can create a custom campaign that reaches the right customers at the right time, and track everything along the way. If you’re interested in increasing your foot traffic through various advertising mediums such as search, display, video, or OTT ads, let’s talk.

Let’s Get Started

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