Ad Tech Articles

Mobile Advertising

Advertising technology has evolved in the last few years, especially in programmatic. Mobile advertising is the buzzword of the day. 92% of all online activity is preformed from a mobile device. If you’re not running mobile specific ads, optimized for these devices...

Video Ads

Video is king! Content was King until we saw metrics start singing and dancing when that content was animated. But how can you make it king of your advertising and marketing strategy? Let’s look at what’s working and get to the “why,” of its place in your media buying...

5 Seconds to a Click and Conversion

Clickbait: What is that? I can’t believe you just clicked on that. What were you thinking?? Yes, that’s where this blog is going, it is time to be honest and really dig in. The truth of the matter is that no matter who you are that first line did something for you. It...

Lookalike Audiences to Increase Sales and ROAS

Finding your audience is the most important goal for marketers and it is always an ongoing journey. Marketers are consistently prospecting for new users and continuing to build from retargeting campaigns to re-engage existing users. In order to continue building that...