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CBD Marketing and Advertising Guide 2021

Savvy consumers are learning about the benefits of CBD and seeking solutions to a whopping tune of $18 Billion by 2025. Naturally, many entrepreneurs are attempting to leap ahead of the market by launching innovative CBD products. From the tried and true CBD tinctures...

What is Delta 8?

What is THC & How Does It Relate to Delta 8? Your average cannabis consumer may not be aware of the molecular structure of the plant and what are the chemical reactions happening. However, consumers continue to become more educated. It’s up to brands to educate...

Video Ads

Video is king! Content was King until we saw metrics start singing and dancing when that content was animated. But how can you make it king of your advertising and marketing strategy? Let’s look at what’s working and get to the “why,” of its place in your media buying...

5 Seconds to a Click and Conversion

Clickbait: What is that? I can’t believe you just clicked on that. What were you thinking?? Yes, that’s where this blog is going, it is time to be honest and really dig in. The truth of the matter is that no matter who you are that first line did something for you. It...
Holiday Digital Marketing Tips

Holiday Digital Marketing Tips

Holiday Marketing We know you keep hearing how important holiday sales are and how you have to stay out in front of your clients to continue to drive awareness for your brand. So why aren’t you listening? Did you think this was going to be a nicer blog? The truth is...

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Cannabis Advertising Guidelines

Cannabis Advertising Guidelines

Cannabis Advertising Compliance Staying compliant and safe is a big deal in the Cannabis industry. We have seen many brands get shut down for putting out false messages or just simply not knowing what they can and can’t do. Fortunately, we have seen it all and we can...

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How To Stay Safe With Age Gating

How To Stay Safe With Age Gating

Luckily, Traffic Roots has a solution and continues to keep advertisers safe. We continue to have advertisers approach us with a genuine concern to stay safe with advertising, due to the fact that we have seen brands take dangerous risks and pay dearly.

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