Mexico Decriminalizes Recreational Cannabis

Mexico Decriminalizes Recreational Cannabis

This is huge… Mexico makes history today!

On Monday morning the Mexican Supreme Court struck down a law that criminalized the used of recreational cannabis. Ruling was won 8-3 in favor of decriminalizing recreational cannabis. 

This ruling was placed in effect to help reduce cartel violence fueled by the illegal sale of drugs. 

Although cannabis was already medically legal, this was not enough for advocates. The use of medicinal cannabis has been legal since 2017.

Four years later we see amazing progress with decriminalization of recreational cannabis as well as the cultivation and harvesting of cannabis plants(with a permit). 

A permit will also be required for recreational use from the Federal Commission for Protection against Health Risks(Cofepris). With said permit an individual can hold up to 28 grams of Cannabis. Lastly, users must be over the age of 18 per the Supreme Court ruling.

The court made it very specific that this substance should not be in the hands of minors and will continue to stand tall on the issue. 

After a few tumultous years for advocates since the medicinal cannabis ruling they can finally declare a victory. Although, we all know that it is not that simple and things will get complicated before they get simpler. That being said, it is still a victory and we are truly excited to see our neighbors to the south make this historic ruling and will continue to serve clients in Mexico, US, and Canada to keep the North American market strong! 

What does this mean for the North American cannabis industry?

Are you ready to scale your brand in Mexico, US, or Canada? 

CBD Marketing and Advertising Guide 2021

CBD Marketing and Advertising Guide 2021

Savvy consumers are learning about the benefits of CBD and seeking solutions to a whopping tune of $18 Billion by 2025. Naturally, many entrepreneurs are attempting to leap ahead of the market by launching innovative CBD products. From the tried and true CBD tinctures and gummy chews to pet food and toothpaste. This competitive landscape has many brands, big and small, fighting to get onboard.

CBD Marketing Guide – Competition and Standing Out

Constructing a CBD marketing and advertising strategy that differentiates your CBD brand from your competitors is paramount. There are just a few keys to being memorable and earning consumer trust. When applied to a CBD marketing strategy, sales and growth simply follow.

  • Branding that attracts the attention of your target audience and converts them into brand enthusiasts. 
  • It is a product that delivers on your consumer’s anticipated results, i.e., your “promises…” even though you can’t make promises in this market—more on that below. 
  • A memorable voice with similar cadence and vocabulary as your intended audience. 
  • A brand that knows when to use that voice to discover who else is listening.  

An example of pristine branding, voice and cadence from our partners at DayTrip CBD.

CBD Marketing Guide

What Does a Multi-Vertical Marketing Plan Look Like?

We’re going to review the following vertices:

  • CBD Programmatic Digital Ads
  • CBD Email Campaigns
  • CBD Influencer and Affiliate Marketing
  • CBD Social Media Accounts – the risks and opportunities

Let’s review what a comprehensive CBD marketing plan looks like. Here at Traffic Roots, we specialize in programmatic media placement for the CBD, Cannabis, and Hemp industry. We’ve compiled the best practices to share, encourage and help you build your foundation before our services are most effective. But before we share those insights, let’s review your biggest challenge when advertising and marketing in the CBD industry. Compliance.

CBD Challenges, State and Federal Laws, Advertising Compliance

CBD marketers face advertising restrictions, unlike any other personal wellness industry.

The CBD industry went from a whisper to a raging speakeasy with the approval of the 2018 Farm Bill. While some state laws are still in flux, federal laws are strict about how you can market CBD products. (Do you recall the see CBD Snake-Oil promises circa. 2017?)

Your CBD advertising, content, and marketing must be compliant with local, state, and federal regulations. Exercise caution and apply best practices when writing copy and planning social media posts. Extensive social media platforms like Facebook and Instagram will not warn you if you fall out of compliance. If you are flagged enough times by wayward consumers or, I dare say, the competition, your entire business page can be shut down with no wiggle room to apologize. These social media platforms don’t even note what post or comment put you sideways. In the worst scenarios, we’ve seen the original owner’s account go dark overnight, taking a decade of family photos and memories with it. Yes, it’s that serious. All of those followers and feedback, gone. 

Still, want to play in the cannabis fields? Now that I’ve scared away the weak hands, let’s get optimistic, shall we?

What Are CBD Marketing Rules?

FDA guidelines, in a nutshell:

  • CBD products are not dietary supplements, so please don’t believe that stating them as such will get you the same get-out-of-jail-free card that vitamin and workout enhancers do. Basically, in this space, a brand can feel guilty before getting to prove themselves innocent. So, medically proven treatments for any illness? Show the study in a peer-reviewed medical journal. Otherwise, the FDA may consider this to be deceptive marketing.
  • CBD product and business statements should be backed by evidence. Proof-up by linking to scientific journals, surveys, etc., if ever in doubt.
  • Most social media platforms do not allow CBD advertising, but you can still maintain a social media presence. We’ve seen good traction on Instagram for B2C and LinkedIn for B2B CBD audiences.

CBD Advertising Platforms – Where Can We Get Loud?

Platforms are evolving their advertising policies regarding hemp products, cannabis, and CBD. Facebook says they have relaxed their CBD advertising policies, but we have yet to see any real change. Topical hemp and beauty products linked to landing pages on websites featuring topical CBD and hemp products only seem to be the only exception. The creative copy and image should not be of the product—error on the side of caution.

Google, on the other hand, includes CBD in their list of unauthorized pharmaceuticals and supplements. As of now, they simply don’t allow CBD brands to run paid ads. Don’t fall for agencies that use black-hat techniques to circumvent Google’s ad approval process. From time to time, you may see cannabis and CBD products slip through and display ads. However, something that can be done (even if for just a couple of days) doesn’t mean that it should be done. If you decide to poke that bear with a stick, please don’t send traffic to your website URL. Once your Google Ads account is flagged, Google can remove you from search entirely. Do you want to lose that organic traffic you’ve been working so hard to achieve? 

The exception we’ve seen is CBD and hemp-infused beauty brands… they must have a soft place in their hearts over there in Google land.

To stay on the safe side, try display and video advertising on platforms outside of Google’s display network, such as Traffic Roots. As one of the pioneers of digital CBD and cannabis advertising, Traffic Roots has over five years of experience navigating the laws, trends, and success strategies. With premium publishers and flexible media buying plans, you reach your consumer CBD audience while staying compliant with state and national laws.

Your CBD Marketing Strategy Should Include Email Marketing

  • 99% of consumers check their emails daily. 46% of those individuals check their emails two to three times a day.
  • Email marketing has an ROI of $42 for every $1 spent. Email marketing is a great way to gain leads and convert them into loyal customers.

In searching for an email marketing platform, confirm that it is compliant with CBD products. Consider documenting that confirmation in writing. Closely review terms and conditions. It’s best practice to ask questions with the sales representative via email for documentation. If your account gets suspended, you lose your entire email subscriber list and want to proof-up for that asset loss.

CTA’s, Lead Magnets, and Coupons, OH MY!

Offer lead magnets (or Call-To-Actions, “CTA’s”) on your website. These are incentives that you can exchange for a visitor’s contact information. Typically this is downloadable digital content, such as PDFs, ebooks, white papers, or videos. For CBD e-commerce stores, coupons and discount codes are a great way to sweeten any deal. Bonus points if the shopping cart updates with the discount after sign up.

Once you have contact information, you can nurture site visitors into paying customers. If your branding and product information is valuable, consumers will consider you an authority and come to trust your brand’s voice.

Not sure what copy or lead magnet is bringing sales? By appropriately tagging the links in your website and email with macros, you can get detailed information on your creativity and audience. Properly setting up events in Google Analytics will deliver the data needed to manage your A/B testing successfully.

How to A/B Test your CBD Email Marketing

A/B testing is a systematic process of changing one variable between similar but split audiences—review results. Throw out the lesser performing variable and test again, or move on to the next variable. We suggest doing so in the following order:

  • Subject line
  • Graphics and colors
  • Call to action – placement, size, and the actual offer
  • Copy of email – more vs. less, educational vs. entertaining
  • Landing page – by far the most time-consuming. You will want to be finely tuned in the above optimizations before taking on landing page testing. There are so many landing page optimization tricks, ideas, and rules. We encourage your deep dive into research. Again, macro your links and have your Google Analytics events in check, so you get the whole story that your audience is trying to convey.

Website Improvements for User Experience and Checkout Ease

  • A checkout thank you page that triggers a sharable coupon for social accounts.
  • Chat Bot with a product sales rep to answer new consumer questions and up-sell.
  • Click to Call
  • Automated Shopping Cart Pricing Updates after taking a call to action (email list sign up for a coupon, etc.)
  • SMS Opt-In
  • Social share buttons
  • Automated email or SMS Testimonial and Review invitations a week after product shipping – Influencer invitations when appropriate

Sales Funnels to Support CBD Email and Programmatic Media Buys

Sales funnels are considered automated drip campaigns. Drip campaigns are a sequential release of messages based on your consumers’ actions on your website or content consumption. Like retargeting and negative retargeting campaigns in a programmatic ad buying campaign, each buying stage offers new messaging. These stages are tailored to consumer’s needs at that stage of the buying cycle.

Engagement emails: Keep your customers informed with engaging content to grow your relationships with them. (Customer Relationship Management tools, or CRM’s)

Educational emails: Offer authoritative content related to your products. Include research-backed white papers comparing CBD with other holistic remedies. They help build customer trust in brands. Referencing current events or pop culture headlines in tandem with your offer or message can keep you from sounding like a sales pitch. Your email heat maps and engagement metrics/re-open rates should reflect this in your A/B testing. This method reduces the unsubscribe rate, as well.

Abandoned cart emails: Send these if a person adds your products to their cart but leaves without making a purchase. This can nudge lost customers down the sales funnel.

Re-engagement emails: Direct this to customers who purchase sporadically. Drive them to re-engage with your brand by reminding them about your UVP and past interactions with them. Sweeten the deal by offering enticing offers.

Event emails: Use these emails to inform consumers about branded events. In this way, you can get your customers to attend your events and deepen the relationship with them. Or you can at least get them to engage with your event pages on social media or websites.

Cross-sell and up-sell emails: Improve your CBD marketing by leveraging cross-selling and up-selling opportunities. When customers purchase a specific hemp product, email them offers for complementary products or upgrades.

Recommendations: Send recommendations based on customers’ past purchases and browsing history.

Affiliate and Influencer Marketing to Reach CBD Buyers

A CBD marketing strategy that includes influencer marketing can significantly increase name recognition, consumer loyalty, and trust. This is especially true when just launching your brand. In simple terms, consumers don’t know who you are yet. Your competitors are fighting for their attention all day long, and potential CBD consumers may start to zone out. If they have an established relationship with an influencer (follow a podcast, watch their YouTube channel, etc.), they are more inclined to tune in. The influencer has already earned a portion of the trust you need to gain sales. It’s your foot in the door. If you have a solid product, you may have earned a lifelong consumer.

Data on Influencer Marketing

70% of millennials consider their influencers’ recommendations when making purchase decisions. Some people discover new products through influencers. Plus, people tend to be loyal to brands promoted by relevant influencers.

This means your CBD marketing can do wonders if you partner with the right influencers. Influencers can help you earn new customers as well as retain existing ones.

Influencer Campaign Metrics: Pros and Cons


  • Consumers have a bond with influencers and trust their opinion.
  • Niche audiences – they may already fit your ideal consumer, so adopt their voice and speak to their interests already identified for being a loyal fan of your influencer.


  • Tracking sales/reach – sophisticated software can assist, so be sure to review your options carefully. Your unique goals and KPI tracking should be considered before your first influencer outreach.
  • Can’t A/B test 
  • How many other similar products have they reviewed in the last 6 months – you can manually do a deep review of their past activity, but this can be a time invasive process. Especially if they post often. Don’t be afraid to ask for their for screen shots of any metrics or past reviews they have done in the past. 
  • How many real users do they have? Again, ask to review their page metrics. These are mini-employees and anyone eager to represent your brand should be enthusiastic about representing themselves as transparent and capable of representing your brand.

Of all the social platforms that influencers leverage to promote brands, Facebook and Instagram get maximum returns, and Twitter gets the least. Consider your target audience; if sub-35 is your age range, go with Instagram. Do your research and see what stands out. We’ve seen much traction and more leeway on Instagram vs. Facebook, despite being owned by the Facebook brand. You can use these insights to build a more precise CBD marketing strategy.

Leveraging influencers in your CBD marketing can help you organically promote your CBD products.

What Type of CBD or Lifestyle Influencers Should you Partner With?

To find the right influencers for your business, look deeper than at a large number of followers. Micro-influencers drive the most engagement due to the niche market they engage with. Even just several thousand highly engaged followers are more likely to see the influencer as an authority in the space and willing to give a new product a try.

If it’s hard to procure influencers, ask your loyal customers to vouch for CBD or your brand/products. Consider asking for a 15-20 second video testimonial. Not only are these videos user-generated content for your CBD e-com site, but they can be used here at Traffic Roots as your video creatives for digital advertising. We’ve seen these organic videos perform as much as 300% better than professionally created varieties in the CBD beauty brand markets. To make the deal equitable for your loyal consumer and your brand, offer cash or near-net pricing for them. Then, they become your affiliates. 

In Closing

These CBD marketing tactics exponentially grow your sales, reach, and brand awareness. Please reach out to speak with an expert in CBD advertising and marketing. We’d love to hear what you’re working on.

What is Delta 8?

What is Delta 8?

What is THC & How Does It Relate to Delta 8?

Your average cannabis consumer may not be aware of the molecular structure of the plant and what are the chemical reactions happening. However, consumers continue to become more educated. It’s up to brands to educate consumers to make the best informed decisions. 


Psychoactive Properties of Cannabis: the cannabinoid molecule THC, known as tetrahydrocannabinol or Delta 9. Many of us are familiar with THC levels of specific cannabis strains (they are cited on packaging) and how one’s body and mind may react. Cannabis plants have a myriad of cannabinoids that provide different effects on the body and mind at different levels. Levels can vary between strains and modern growers are able to adjust the molecular structure to create different results and fine tune chemical levels.


CBD (cannabidiol) is another chemical in cannabis that is linked more to the effects cannabis has on the body. For example, the reduction of inflammation, anxiety, or a relaxation of the muscles. Most consumers understand the basic compounds CBD and THC which continue to evolve to provide consumers desired results.

The chemical reaction created by THC and CBD is by attaching to the body’s cannabinoid receptors living throughout the nervous system and the brain. Consumers all react differently to cannabis and it is important to have an accurate understanding of these reactions.

So now you know the basics, however we are covering something new. We say “new,” but this lesser known cannabinoid has been around since land strains started growing, but at raw plant levels so minuscule that until only recently, have not been equitable to extract and bring to market. 


Hemp is a huge part of the industry, especially for it’s legal distribution through the Farm Bill. Delta 8 is the new product derived from Hemp. Hemp is known for being the non psychoactive counterpart of cannabis but now with Delta 8 things are changing.


What is Delta 8?

First we will give you the technical answer as written by the National Cancer InstituteAn analogue of tetrahydrocannabinol (THC) with antiemetic, anxiolytic, appetite-stimulating, analgesic, and neuroprotective properties. Delta-8-tetrahydrocannabinol (delta-8-THC) binds to the cannabinoid G-protein coupled receptor CB1, located in the central nervous system; CB1 receptor activation inhibits adenyl cyclase, increases mitogen-activated protein kinase activities, modulates several potassium channel conductances and inhibits N- and P/Q-type Ca2+ channels. This agent exhibits a lower psychotropic potency than delta-9-tetrahydrocannabinol (delta-9-THC), the primary form of THC found in cannabis.”

In short, it is a form of THC that is derived from Hemp CBD. Delta 8 provides some of the psychoactive effects that Delta 9 provides from traditional cannabis but not at the same potency. Which provides a low entry point for new users to explore cannabis without the high potency products that may be overwhelming for a new user.

Although it is chemically different from Delta 9 it can still be strong for users if not used carefully. By adjusting a small component of the legal hemp chemical chain, manufacturers are concentrating it and to provide users more effectively. 


This modification has led to the creation of products like Delta 8 consumables and hemp flower being sold online and in retail shops. Vape can no longer be shipped due to the PACT Act which is intended to keep vape and tobacco products out of the hands of children.

Cannabis retail is still staying strong!


Retail isn’t as impacted by these changes, as Delta 8 and Delta 9 products are available for purchase in recreational and medicinal states. However, since Delta 8 is classified as hemp, the Farm Bill protects Delta 8. Currently, there are many brands and cultivators that are fighting with the DEA to keep Hemp and Delta 8 legal. As of now, you can purchase Delta 8 online legally and have it shipped to most states in the US.

The fight is not over and details continue to evolve. Do you believe in these products? Join the fight and connect with the brands fighting to keep these products available for you. Can Delta 8 sustain and grow it’s popularity? We can only wait (actively if you’re joining the fight) and see how things progress and provide users with proper information to make the best decisions. 

Did your state make the list?


Alabama: Delta 8 is legal 

California: Delta 8 is legal 

Connecticut: Delta 8 is legal 

Florida: Delta 8 is legal

Georgia: Delta 8 is legal 

Hawaii: Delta 8 is legal 

Illinois: Delta 8 is legal 

Indiana: Delta 8 is legal 

Kansas: Delta 8 is legal

Kentucky: Delta 8 is legal 

Louisiana: Delta 8 is legal 

Maine: Delta 8 is legal

Maryland: Delta 8 is legal 

Massachusetts: Delta 8 is legal 

Michigan: Delta 8 is legal 

Minnesota: Delta 8 is legal 

Missouri: Delta 8 is legal

Nebraska: Delta 8 is legal 

Nevada: Delta 8 is legal 

New Hampshire: Delta 8 is legal 

New Jersey: Delta 8 is legal 

New Mexico: Delta 8 is legal 

New York: Delta 8 is legal 

North Carolina: Delta 8 is legal 

North Dakota: Delta 8 is legal 

Ohio: Delta 8 is legal 

Oklahoma: Delta 8 is legal 

Oregon: Delta 8 is legal 

Pennsylvania: Delta 8 is legal 

South Carolina: Delta 8 is legal 

South Dakota: Delta 8 is legal 

Tennessee: Delta 8 is legal

Texas: Delta 8 is legal 

Vermont: Delta 8 is legal

Virginia: Delta 8 is legal 

Washington: Delta 8 is legal 

West Virginia: Delta 8 is legal 

Wisconsin: Delta 8 is legal 

Wyoming: Delta 8 is legal 


Montana: Delta 8 is illegal 

Utah: Delta 8 is illegal

Rhode Island: Delta 8 is illegal

Alaska: Delta 8 is illegal 

Arizona: Delta 8 is illegal 

Arkansas: Delta 8 is illegal 

Colorado: Delta 8 is illegal 

Delaware: Delta 8 is illegal

Idaho: Delta 8 is illegal 

Mississippi: Delta 8 is illegal 

Iowa: Delta 8 is illegal

Why would I purchase hemp over traditional cannabis?


The difference between hemp and traditional cannabis can be subtle to the uninformed consumer but cultivators see two completely different plants. This causes for a lot of debate when it comes to legalization. Which is why a lot of products tend to use hemp over cannabis because of its legality. 


Products that utilize hemp are able to ship more freely across state lines, while cannabis products can only be purchased from a licensed retail shop like a dispensary. Laws can vary from state to state on whether it is recreational or medicinal but Delta 9 THC products can’t be shipped to your door. 


When you purchase CBD products online, they should be derived from hemp or else they should not be able to ship you the product. Conversely, this is also for products you find in drug stores or CBD retail stores. Unless you have a license to sell cannabis like a dispensary would, you can’t sell any product that is directly derived from the cannabis plant. Especially if that product contains THC.

Delta 8 is the exception to this rule because it is derived from Hemp CBD. This is why it is such a unique product that is providing another avenue for the hemp industry to grow. 


CBD topicals and consumables are becoming increasingly popular and it is important that brands continue to educate consumers. That is crucial in the hemp industry because it is constantly changing and there are always new consumers curious about products that will fit their needs. Hemp has products for everyone from hemp flower to hemp sweaters.

You can wear hemp, consume it, apply it to your skin, and even build with it. The demographic for Hemp CBD continues to evolve because it can benefit people from all walks of life.

Quite an amazing product if you asked me! 

Cannabis Advertising Guidelines

Cannabis Advertising Guidelines

Cannabis Advertising Compliance

Staying compliant and safe is a big deal in the Cannabis industry. We have seen many brands get shut down for putting out false messages or just simply not knowing what they can and can’t do. Fortunately, we have seen it all and we can provide you insight into the guidelines.

Although the guidelines may seem to be complicated they are actually also quite simple and logical on the surface.

CBD and Cannabis Advertising Guidelines

1. Do Not Market Towards Children

This is pretty straightforward for any product that has age restrictions and Cannabis is definitely restrictive to adults 21+ (18 in some states and 19 in Canada). Your messaging and imaging all must fall in line with this guideline. Targeting certain age groups for cannabis and CBD ads will also help you stay safe and will help you gather data from those engaging with your brand.

2. Do Not Show Consumption

When it comes to having a product site you must have an age gate on the site. This means that before a user is allowed to enter your site they must verify their age. This is crucial for every single brand and non-negotiable for cannabis advertising compliance. I implore you to make sure your product site has age gating, it will keep you out of some serious hot water.

3. Cannabis Ad Images of Flower

Again, it is an easy place to go when advertising but it is not creative and not widely accepted. Thus an ad with cannabis leaves all over it is not what you want. Especially when it comes to Cannabis flower.

4. No Medical Claims

As much as you believe that your product can be incredibly beneficial to users, you must remember that any medical claims must be approved by the FDA. Given that Cannabis is not federally legal, this is almost impossible. Be careful what you say when promoting the benefits. Stay away from rhetoric as “will heal” or “cure”, these regulations are standard for pharmaceuticals as well. As a brand, you do not want to be held accountable for claims being made. We gotta take care of our brands even though we all knew Red Bull did not give us wings.

CBD Advertising Guidelines

CBD and Cannabis intersect pretty closely which means the guidelines and rather close and similar. However, CBD is a bit more widely accepted along with Hemp. What seems to be the biggest issue with CBD are the medical claims. It is understandable that the FDA does not want people to be misled, but we do need more acceptance for these products. For example, in 2019 the FDA put out a stern warning to 15 CBD companies that were having issues with medical claims. 

A great advertising tip to stay safe advertising CBD is to focus more on the widely accepted products like topicals or tinctures in order to drive to your consumables. 

Thankfully, if you play within the guidelines you can be very creative. 

Think outside the leaf!

How To Stay Safe With Age Gating

How To Stay Safe With Age Gating


Marketing guidelines and laws are imperative in this industry and continue to change consistently. The key to staying safe is establishing avenues that are able to verify digital traffic. 

As we all know, when marketing adult products like Cannabis or CBD you must not market to children. California regulation for example states that 71.6% of your audience must be 21+. In Canada, it’s 100%. This can be difficult with outdoor media or magazines.

Do you have a trusted advertising platform and partner like Traffic Roots to help?


Luckily, Traffic Roots has a solution and continues to keep advertisers safe. We continue to have advertisers approach us with a genuine concern to stay safe with advertising, due to the fact that we have seen brands take dangerous risks and pay dearly.

If you’d like to review current guidelines, we like Leafly for quick, state level guidelines.


When it comes to having a product site you must have an age gate on the site. This means that before a user is allowed to enter your site they must verify their age. This is crucial for every single brand and non-negotiable. I implore you to make sure your product site has age gating, it will keep you out of some serious hot water.


Now comes the fun part, which is utilizing age targeting through Traffic Roots’ data platform. This allows you to create an audience of an age group you want to target in order to focus your ads on only that given age demographic. Utilizing this tool gives advertisers more control over the audiences they are looking to reach and provides them data on how certain age groups react to their advertisements.

How important is it for your company to stay safe?

In this industry it can make or break you, but with the right partners you can thrive.

MJBiz Daily Digital Advertising

MJBiz Daily Digital Advertising

MJBiz Daily Advertising with Traffic Roots!

Announcing our Newest Publisher:

Display your cannabis and CBD brands and ancillary services on MJBiz Daily, Hemp Biz Daily, MJBiz Magazine and Marijuana Business Daily International.

Reach tens of millions of monthly readers in your industry and find your ideal clients.

MJBiz Daily Ad Placement for Cannabis B2B Advertising

Founded in 2011, Marijuana Business Daily is the most trusted, independent publisher and event producer serving America’s cannabis industry entrepreneurs and investors.

Cited by the Wall Street Journal, Fortune, Dow Jones, Harvard Business Review Blog and a host of other media, our team of professional business journalists, researchers and event producers are dedicated to bringing the cannabusiness community the unbiased information and connections it needs to thrive.

(If you are new to programmatic ad buying, brush up on ad tech and DSP acronyms)

Cannabis Ancillary Products and Services Advertising

  • Cannabis Lawyers
  • CBD, Hemp and THC Packaging Solutions
  • Cannabis Banking Solutions
  • Cannabis Advertising and Marketing Agencies
  • Dispensary Realtors
  • Cannabis Licensing Services
  • CBD and Cannabis Website Developers

How To Set Up Cannabis B2B Campaigns in 3 Steps

  1. Build your custom audience in your Traffic Roots DMP
  2. Publish your audience to the Traffic Roots DSP
  3. Start your campaign and turn off all URL’s except for those you are getting the most clicks from, and/or only run on MJBiz branded URL’s

If you’d like more assistance with how to best run cannabis business to business and CBD advertising campaigns, just reach out. We’ve been running cannabis and CBD advertising on our own SSP and others for over four years. We can help you get set up or refer you to someone who will. If we don’t have your solutions, we know who may.

Let’s talk; we’d love to show you our new demographic and psychographic targeting tool. Reach your digital advertising audience. Show your ads where your consumers spend time online.