Holiday Marketing We know you keep hearing how important holiday sales are and how you have to stay out in front of...
Holiday Digital Marketing Tips
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7 Cyber Monday and Black Friday Marketing Stats That Will Motivate You
Black Friday Marketing Marketers are looking for the best ways to pivot and adjust for 2020. Successful marketers are...
Lookalike Audiences to Increase Sales and ROAS
Finding your audience is the most important goal for marketers and it is always an ongoing journey. Marketers are...
How To Track Advertising Attribution and Sales
Advertising Attributions - Conversion Tracking Benefits Chief Marketing Officers are constantly pressured to provide results through their marketing strategies. Those of us that understand marketing as a whole, understand that success is measured in many ways....
Ecommerce Holiday Marketing Will Save Brands
Ecommerce Holiday Marketing Retail Is forever changed but e-commerce is thriving! Target and Walmart are closing for Thanksgiving. Amazon launched their new "Prime Day" model. Which means there will be no camping out for amazing deals. This list also includes Kohl’s,...
Amazon Prime Day Sets Roadmap For E-commerce
COVID Pushes E-commerce Forward Amazon is a great example of where the world is going and it is clearly shifting to e-commerce. It can be shipping, local delivery, or pickup but your business needs to adjust to what is happening to survive. Amazon Prime day is a great...
COVID-19 Marketing Strategy
COVID-19 Marketing Strategy It seems toilet paper isn't having any issues selling in this COVID-19 fiasco, but for everyone else; let's explore how to make the best of the situation and adjust. This is a great time for you to sit down with your team to explore and...
Why CBD Marketing Strategies aren’t working
The CBD industry has no shortage of experts that know CBD inside and out. From distillate to terpenes and every single moving piece around the compounds of CBD. As much as I appreciate their expertise, I have found that the most...
Let’s Engage in a Retargeting Strategy!
Traffic Roots is thrilled to announce the release of our new Retargeting feature! By using this feature in the Traffic Roots demand side platform (DSP) you can optimize your digital advertising strategy to reach a specific segment of your potential customers: Clients...
4 Marketing Strategies for Your Cannabis Brand
SEO OPTIMIZED SITE Search engine optimization (SEO) is vital to business since 80% of a website’s traffic begins with a search query. When it comes to your CBD and Cannabis marketing strategy, we have you covered. Contact us and we'll put you in touch with our...
How Do I Market My Dispensary?
Marketing Dispensaries continues to be a challenge for marketers in the industry. I understand how frustrating it could be to have to resort to antiquated methods like billboards and magazines. If you place an ad in a magazine, how do you know it was seen or if the...
12 Cutting-Edge Marijuana Marketing Tactics That Work
Changes in the cannabis industry are occurring at light speed, and perhaps none so fast as in the marketing space. Remember when cannabis ads showed up in our social media feeds, and then, in what seemed like five minutes later, Facebook/Instagram and Google/YouTube...
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