FIND NEW CUSTOMERS
When it comes to Cannabidiol (CBD), consumers are showing an increased interest in learning more about and then utilizing the benefits of these products. As the public awareness of CBD products being used as a health benefit grows, more people actively looking for reputable products and brands. Getting in front of these individuals with your brand message is crucial.
Looking at the latest data, consumer interest in CBD is on an upward trajectory, and there is no indication the awareness of these products will decrease over time. Programmatic advertising offered by Traffic Roots enables brands and retailers to run digital advertising campaigns without running afoul of policy issues often experienced when using other ad platforms. CBD companies can advertise CBD products directly to CBD-friendly consumers without having to rely on sketchy publishers or online magazines.
Programmatic advertising allows CBD companies to reach their target audiences with ease, so they can grow market share and increase brand awareness. We can also use our proprietary geofencing technology to target individuals who frequent complementary businesses, such as yoga studios, natural-health stores, holistic doctors and veterinarians, acupuncturists, and more.
When it comes to targeting, we can target based on metrics such as gender, dwelling type (single-family home vs multi-family dwelling), marital status, income, children, home ownership, charitable contributions, interests, media usage, and more. Check out this sample demographic report.
DIFFERENTIATE YOUR BRAND
Boosting brand awareness is highly important for CBD companies; programmatic ads help in this regard. By running native ads, vertical banner ads, connected TV ads, and more, we can get your name out there and increase your ad impressions. Our team of CBD marketers is well-versed in CBD marketing, digital ad spending, and ad retargeting, using mainstream programmatic technology to get the best ROI for our clients. Our proprietary data platform gives CBD businesses unparalleled insights into who’s visiting their website, who’s buying, who’s looking, and who to target to bring them in. Most digital advertising campaigns can’t come close to this level of data, and if they can, they’re not looking to work with cannabis and CBD brands.
Are you a CBD company looking for an ad platform that doesn’t censor your ads? Traffic Roots is the place for CBD brands & businesses looking for programmatic CBD advertising solutions. We allow CBD companies to run display & video ads across all verticals and geographies, targeting individuals on our network of 160K+ mainstream websites. Other CBD clients run ads through our programmatic advertising channel — join them, and get the ad approval you’re looking for.
Programmatic CBD advertising is a great way to get in front of CBD customers that have already shopped on your site. This is especially the case when you want to advertise CBD products to buyers who are ready for their next purchase. We can run programmatic display ad campaigns (as well as video ads and OTT ads) to shoppers who have purchased from your competitors, and point them to your site via mobile ads, OTT ads, and other programmatic ad tech.
We offer a wide range of advertising options that can help you get the word out about your brand, whether you’re a dispensary looking to expand your customer base or a CBD company hunting for new customers. We have worked with many clients in the cannabis space and helped them reach their business goals.
The best way to get people to come back and purchase your products or services is by building brand awareness through strategic marketing efforts. We make it easy for you to market your cannabis business with ads across a wide range of online publishers.
When you advertise with us, we’ll show your ads across a massive network of premium publishers and websites that are interested in helping you reach your target audience. This way, you can choose which ad locations are most effective for your brand and budget, so you can focus on generating more business rather than wondering how to create ads.
If you have a cannabis dispensary or CBD company, then getting in front of the right people is essential to meeting your goals. If you’re looking to get the best bang for your marketing buck, then Traffic Roots is a great way to go!