Traffic Roots Audience Pixel

Which tools does Traffic Roots use for targeting?

by | Oct 17, 2018

 

    1. Geo-targeting
      • Target specific Countries, such as United States and Canada.
    2. Re-targeting
      • Re-targeting generates greater online sales by keeping your brand front of the users while they browse other websites. The high CTR and increased conversions that are typical with re-targeting campaigns underscore the value of good branding and repeated exposure.
      • Re-targeting brings window shoppers back to your site so they can make or complete a purchase. Re-targeting lets you customize which ads you serve to people based on the way they’ve interacted with your website. Past site visitors will see ads specifically selected for their interests when they navigate to their favorite blog, news site, or social network on desktop and mobile.
    3. Positive/ Negative Re-targeting
      • A small pixel is placed on your website, landing page or on your product page. Once a user visits the site, an anonymous cookie gets stored in their browser. This lets Traffic Roots retargeting system recognize the user later as they visit other sites and display your retargeting ads. It can also target or exclude users who have reached specific steps within your website.
    4. Platform Targeting
      • Target specific platforms – Desktop, Mobile or Tablet.
    5. State Targeting
      • Target specific States, such as California or Colorado.
    6. County Targeting
      • Target specific Counties within any State.
    7. OS Targeting
      • Target specific Operating Systems, such as Windows or iOS.
    8. Browser Targeting
      • Target specific Browsers, such as Chrome or Firefox.
    9. Day of the Week
      • Show your campaign on specific days, such as Saturdays.
    10. Hour of the Day
      • Show your campaign only during selected hours in a given day.
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