1. Keyword Targeting
      • Advertisers can select or block any keyword in any language.
      • Keywords can be comprised of single or multiple keywords (e.g. milk chocolate).
      • Keywords can be specific niches, names of people/celebrities, brands or products.
    2. Geo-targeting
      • Target users based on location.
    3. Re-targeting
      • Re-targeting generates greater online sales by keeping your brand front of the users while they browse other websites. The high CTR and increased conversions that are typical with re-targeting campaigns underscore the value of good branding and repeated exposure.
      • Re-targeting brings window shoppers back to your site so they can make or complete a purchase. Re-targeting lets you customize which ads you serve to people based on the way they’ve interacted with your website. Past site visitors will see ads specifically selected for their interests when they navigate to their favorite blog, news site, or social network on desktop and mobile.
    4. Positive/ Negative Re-targeting
      • A small pixel is placed on your website, landing page or on your product page. Once a user visits the site, an anonymous cookie gets stored in their browser. This lets Traffic Roots retargeting system recognize the user later as they visit other sites and display your retargeting ads. It can also target or exclude users who have reached specific steps within your website.
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