Custom DMP – GeoFrames – Look a Like Audiences – Social Extentions – CRM Upload
Review DMP Builder and Data Here.
Basic DSP targeting specs:
Country, State, County (by zip code or DMA, see DMP)
Re-targeting/Negative Re-targeting
Platform Targeting
– Desktop, Mobile, Tablet or App.
OS Targeting
Browser Targeting
Day of the Week
Hour of the Day
Pro Tip: As you drill down your most optimized ads, landing pages, creatives and call to actions, look over your conversion data in Google Analytics to see what stands out. You may find surprises that can save a large chunk of your ad spend. Need a demo of what that looks like? Reach out, we’ll give you a hand!
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