This is huge… Mexico makes history today! On Monday morning the Mexican Supreme Court struck down a law that criminalized the used of recreational cannabis. Ruling was won 8-3 in favor of decriminalizing recreational cannabis. This ruling was placed in effect...
Black Friday Marketing Marketers are looking for the best ways to pivot and adjust for 2020. Successful marketers are taking advantage of the situation. The 2020 shopping situation has definitely changed and has become an e-commerce dominated world. Digital marketers...
Fact: Video Ads Create Results Marketing professionals consistently trust in video content and its potential to increase engagement and build brand loyalty. Over 85% of marketers utilize video as an effective marketing tool and now you can utilize it on our platform...
Ecommerce Holiday Marketing Retail Is forever changed but e-commerce is thriving! Target and Walmart are closing for Thanksgiving. Amazon launched their new “Prime Day” model. Which means there will be no camping out for amazing deals. This list also...
COVID Pushes E-commerce Forward Amazon is a great example of where the world is going and it is clearly shifting to e-commerce. It can be shipping, local delivery, or pickup but your business needs to adjust to what is happening to survive. Amazon Prime day is a great...
Savvy consumers are learning about the benefits of CBD and seeking solutions to a whopping tune of $18 Billion by 2025. Naturally, many entrepreneurs are attempting to leap ahead of the market by launching innovative CBD products. From the tried and true CBD tinctures...
What is THC & How Does It Relate to Delta 8? Your average cannabis consumer may not be aware of the molecular structure of the plant and what are the chemical reactions happening. However, consumers continue to become more educated. It’s up to brands to educate...
Advertising technology has evolved in the last few years, especially in programmatic. Mobile advertising is the buzzword of the day. 92% of all online activity is preformed from a mobile device. If you’re not running mobile specific ads, optimized for these devices...
Video is king! Content was King until we saw metrics start singing and dancing when that content was animated. But how can you make it king of your advertising and marketing strategy? Let’s look at what’s working and get to the “why,” of its place in your media buying...
Clickbait: What is that? I can’t believe you just clicked on that. What were you thinking?? Yes, that’s where this blog is going, it is time to be honest and really dig in. The truth of the matter is that no matter who you are that first line did something for you. It...
Holiday Marketing We know you keep hearing how important holiday sales are and how you have to stay out in front of your clients to continue to drive awareness for your brand. So why aren’t you listening? Did you think this was going to be a nicer blog? The truth is...
Finding your audience is the most important goal for marketers and it is always an ongoing journey. Marketers are consistently prospecting for new users and continuing to build from retargeting campaigns to re-engage existing users. In order to continue building that...
Advertising Attributions – Conversion Tracking Benefits Chief Marketing Officers are constantly pressured to provide results through their marketing strategies. Those of us that understand marketing as a whole, understand that success is measured in many ways....
