A CASE STUDY IN CANNABIS
A Pennsylvania MSO came to us because they had a dispensary that was having difficulty marketing multiple locations across state lines. They wanted to increase awareness as they opened new locations, and as commuters in the tri-state area continued their search for a trusted cannabis retailer. We implemented geo-targeting campaigns to segment traffic solely to states with the brand’s cannabis retail locations, and used a retargeting pixel to capture users that landed on the MSO’s website. Graphics, copy, and an email lead capture form were used to increase awareness as the MSO launched their new location, and we only ran display ads.
The 60-day campaign ran with a 30-day preemptive retargeting build, and was geo-targeted to the tri-state area to prevent wasted impressions outside of the MSO’s audience reach. The campaign resulted in 4.2 million impressions and 12,500 clicks, with an average .34% CTR. The email capture list grew by 88%
GET NOTICED IN YOUR MARKETS
As a multi state operator, you have advantages over the smaller cannabis businesses, and Traffic Roots can help you capitalize on those. Your ability to react to market trends and avoid & mitigate problems based on experiences in other states is key, and Traffic Roots can help you develop brand recognition at the national level. The cannabis industry is growing, and Traffic Roots is here for the long haul to help you scale. Schedule a call to talk with one of our marketing experts.
MULTIPLE PLACEMENT OPTIONS
In addition to display ads, we can run display or video ads to over 160,000 mainstream websites to increase brand awareness. We can also serve OTT ads to connected smart TVs and devices. Our software allows us to find your users anywhere on the internet, and serve them an ad.
Once we run the initial campaign, we can provide ongoing reporting to highlight increases in foot traffic across all of your locations. Our dedicated team is well-versed in the challenges of the cannabis industry, and can build effective, compliant campaigns to promote your cannabis company.