A story about online cannabis advertising went viral a few weeks ago. Sadly, cannabis companies already know it well:  Facebook, Instagram, and Google don’t allow cannabis advertising.

Headlines screamed in mainstream publications like The Washington PostCapital Public Radioand Adweek, and Westword to cannabis media including The Cannabist420Intel, and others.

(It’s much worse than “won’t allow” – in what The American Cannabis Report calls a digital raidFacebook/Insta can delete your site and Google can block you from advertising at all.)

But realities in the cannabis industry change quicker than New England weather.

A new advertising network called Traffic Roots has launched to service the cannabis industry’s hunger – should we say starvation? –  for online advertising.