SELF-SERVE DSP OPTION
CREATE AND MANAGE YOUR TRAFFIC ROOTS CAMPAIGNS SEAMLESSLY
A SELF SERVE DEMAND SIDE PLATFORM DESIGNED FOR BRANDS & AGENCIES
Self service advertising enables you to manage all aspects of a digital advertising campaign in one convenient platform. With Traffic Roots, our demand side platform gives you tools to launch ad campaigns that evolve with brands and agencies’ needs.
With our self serve advertising platform, all you need to do is bring your expertise and insight. Tailor a campaign to your exact needs from ad creation and placement to ongoing optimization.
Traffic Roots features real-time bidding, with programmatic advertising technology enabling you to leverage automatic media buying. See impressions and many more metrics in real time so you can maximize campaign effectiveness. Best of all, our self-serve advertising platform will keep you armed with robust and transparent data to help guide everything from honing in on ad formats that work to sites you should be advertising on.
WHAT’S INCLUDED IN OUR SELF-SERVE PROGRAMMATIC ADVERTISING CAMPAIGNS?
We’ve designed an end-to-end, self-serve platform that lets you gain access to the most precise targeting, user acquisition, optimization. and real-time bidding among many more tactics. With Traffic Roots, our targeting options let you advertise to audiences by geo location, demographics, psychographics and even behavioral analytics.
Optimize your digital advertising with campaign data on the ad formats, creatives, and messaging that work best. You’ll get regular detailed reports on campaign performance, broken down by channel and audience data to provide insights on how you can optimize your campaign for sustained growth.
WHY CHOOSE SELF SERVICE DIGITAL ADVERTISING?
Our self-serve platform is perfect if you’re an ad strategist or entrepreneur working independently without an in-house team or strategists and media buyers. These types of programmatic advertising campaigns enable you to easily manage different ad formats, manage your ad inventory, and determine a budget that makes sense for your brand, your sales, and your overall business objectives.
We can help you stay compliant in the areas you’re looking to target, even if it’s across state or county lines. Use our ad platform to fund and scale your campaign, then tweak based on the data you receive. Funds can even be reallocated in real-time based on your campaign’s performance rather than tied up in an IO for DSP/OTT use only. You don’t even need to mess with supply side integrations. Simply manage ads, get up to date performance data, and optimize.
For those who prefer having more hands-on guidance, we recommend managed service campaigns.
faqs about our programmatic advertising platform
Does Traffic Roots' digital advertising platform have a user-friendly dashboard?
Yes! Check out a few examples here.
What self-serve media buying model do you use?
All inventory is available on a CPM pricing model (cost per 1,000 impressions). You can also track campaign metrics via a conversion pixel.
How does the ad buying process work?
Media is bought on a CPM model through real-time bidding which allows you to place your ad on the same ad real estate as other well-established brands and equally compete for consumers’ interest.
What type of inventory is available? What ad types do you accept?
Currently, we have desktop, mobile, web, and in-app video, banner, and native ads. Connected TV ads are coming in Q1 2022.
What types of targeting do you offer?
Our Self-Service demand side platform enables you to leverage GEO targeting, mobile device targeting, publishers, location, date and time, frequency, audiences, devices, and more.
Do you have a GDPR Privacy Policy?
Currently, we do not. However, Traffic Roots is CCPA compliant.
Do you offer a White Label solution?
Not at the moment. However, we do offer Managed Services for you to explore.