COVID Pushes E-commerce Forward
Amazon is a great example of where the world is going and it is clearly shifting to e-commerce.
It can be shipping, local delivery, or pickup but your business needs to adjust to what is happening to survive.
Amazon Prime day is a great example of how Amazon has created their own “Black Friday” and have deviated from the norm. This allows shoppers to jump on deals ahead of time and not wait to the last minute.
During the pandemic, Amazon has been thriving due to their existing model being a model that has set the blueprint for the end of retail. Even before the pandemic we have continued to see big retail companies fall due to their lack of foresight on e-commerce adoption. Companies like Toys R Us have seen the devastating effects a bad e-commerce strategy or lack thereof can have on a company.
Toy R Us has been joined by many more companies on the bankruptcy list, but what can brands do differently to adjust? Amazon continues to prove the e-commerce model is the way to go. That means that even if you are a small brand it is worth the investment to have a strong e-commerce site. It is crucial to establish a strong converting site that tracks performance closely, then you can begin to get more creative in your advertising avenues.
You can have the prettiest site but if nobody can see it then you can’t create a discount event like Amazon Prime Day.
Amazon Prime Day
Prime Day not only breaks the norm of traditional door buster deals to retail locations but it gives people the comfort to make shopping decisions from the comfort of their own household. In addition, it breaks the “Black Friday” structure and provides shoppers a 2 day window for shopping.
The strategy here is to get a jump on the holiday shoppers and provide them everything they need to effectively shop for the holidays.
No mask required to shop online!
Looks like it may be time for you to adjust your business model and start thinking outside the box (pun intended) of traditional retail trends and models.